Retailing Management:Text & Cases. Front Cover. Swapna Pradhan. McGraw- Hill Education (India) Pvt Limited, – Retail trade – pages. Retailing Management. Front Cover. Swapna Pradhan. Tata McGraw Hill Education Private Limited, – Electronic books. This text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision.
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Each chapter relates back to this overarching strategic framework. The Process of Merchandise Planning.
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